What happens to your recording when it’s played on the radio? Add this to the list of reasons to avoid crushing the dynamics out of your mixes:
Hypercompressed material does not sound louder on the air. It sounds more distorted, making the radio sound broken in extreme cases. It sounds small, busy, and flat. It does not feel good to the listener when turned up, so he or she hears it as background music. Hypercompression, when combined with �major-market� levels of broadcast processing, sucks the drama and life from music. In more extreme cases, it sounds overtly distorted and is likely to cause tune-outs by adults, particularly women.